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What the heck is omnichannel and how do I get some?


Words like onmichannel can muddy the waters of the digital landscape, but don’t worry—we’ve got you covered.

Let’s break it down.

Omni loosely means in all ways, or all places. Channel refers to how or where you sell your products, like your storefront. If you’re selling at a brick and mortar store, that’s a channel. If you also have a pop-up shop, that’s another channel.

But what about selling online?

Great question!

An online storefront is crucially important to small business growth. According to Forrester, 71% of consumers expect to view in-store inventory on the web, and 50% want the ability to buy online.

We know the internet can be a scary place, and the idea of getting all your merchandise online and available to sell is daunting; designing a website, maintaining inventory and fulfilling orders for numerous channels is intimidating. But with the right tools you can bring an omnichannel experience to your customers.

The key to your success hinges on your POS system. It sounds nuts, but you need a tool to connect your in-store channel, to your online channel, seamlessly. Of course, an old school cash register won’t make this happen. You need a powerful retail management system like Vend.

With Vend all your inventory, sales and customer information will automatically sync across your physical and online stores, enabling you to have a complete view at one time.

TopShelf Style is a great example of a business using Vend for the advantages of its ominchannel sales solution.

Owner Christina Ruiz uses Vend as her POS software, running on an iPad at her downtown location and on her mobile fashion truck. Plus, she’s now using Vend Ecommerce for her online store. The powerful iPad app transformed her tablet into a convenient, portable POS system that integrated her entire business into a single, straightforward platform.

It’s magic—awesome, awesome magical magic. Don’t forget to watch the video.

“Omnichannel is the single biggest trend transforming the retail industry right now,” says Vaughan Rowsell, CEO and Founder of Vend.

Is your business ready to beat the competition? Don’t let the wrong technology hold your back. Reach out today so we can help you find the technology to power your business.


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