A single solution for your online and brick-and-mortar store
The way you think about sales today and approach retail is changing. Today, success means reaching your consumers wherever they are, on whatever device they may be using. Customers are looking to discover, research, and discuss products and services before, during and after purchase. This means that, as a business, you must find ways to offer your product through multiple retail channels, including online, in-store, and through mobile technologies. Even more so, you must offer a consistent shopping and brand experience across all these channel. This seamless experience is known as Omni-channel retail.
What is the Omni-channel?
At its core, omni-channel is defined as a multi-channel – all channels – sales approach that provides customers with an integrated shopping experience. This means that back-end operations and customer-facing services are streamlined and synced with one another. Customers can be shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store and the experience should be the same.
How does your business benefit from offering an OMNI-CHANNEL experience?
Make more sales
Allowing your shoppers to make purchases from wherever and whenever they please is the key to increasing your sales. By combining a brick-and-mortar store with an online store you can remain open for business 24/7.
Omni-channel shoppers spent 71% more than their single-channel counterparts.
Never run out of Stock
A centralized inventory management system helps you keep track of stock across all channels. Plus, having inventory visibility and availability for your customer’s will give you a better opportunity to complete a sale.
71% of consumers cited the ability to view inventory information for in-store products as important to very important.
Strengthen Brand Loyalty
Successful brands hold strong brand identity, however, today’s customers are not loyal to a brand, they are loyal to an experience. With omni-channel you can deliver a consistent brand, product and shopping experience across all channels and platforms.
90% of retailers believe consistency across their brand’s engagement points has an effect on customer loyalty.
Marketing Made Easy
With an omni-channel solution you can combine data from any and every channel, transaction and interaction, into unique individual file for each of your customer. Knowing purchase history, shopping cart contents and online shopping behavior, allows you to deliver targeted marketing campaigns.
Data at your Fingertips
A centralized system provides you with a comprehensive view of your entire business. Through this single source, you gain a real-time inventory insight, access to sales and customer data, across all channels, and so much more. This allows you to streamline your business operations, save time and become more efficient.
Enhanced Productivity
With an omni-channel strategy you can arm your in-store associates with tools that increase access to information and promote efficiency. Tablets have become the front line of defense against customers armed with more information than store employees.
These days, customer expectations are high but if your business capitalizes on the opportunities of an Omnichannel solution like Vend or Shopify, you’ll be well-positioned to move ahead of the competition.