Building an army of loyal customers.
“There are 3.3 Billion loyalty program memberships in the US, an average 29 per household.”
What is a Loyalty Program?
A customer loyalty program is a relationship between a brand and customer. Allowing your company to offer exclusive products, promotions, or pricing; in return your customers agree to “go steady” with your business through repeat purchase.
Out with the old
In with the new
Ready to set up your Loyalty Program?
Here are 7 tips to keep your customers coming back:
1. Inform your customers. Here’s a giant piece of advice: Don’t keep your loyalty program a secret! Tell your customers about your loyalty program with instore signage, on digital receipts, or even better at checkout.
2. Make signing-up easy. Creating an account can be a hassle. Allow your customers to sign up simultaneously while they are signing their receipt on your iPad POS. Forget to sign up a customer during a sale? No problem, with Vend your customers can register and redeem loyalty later, by following simple instructions on their printed or email receipt.
3. Reward people for signing-up. The first step can be the hardest when it comes to getting customers excited about a new loyalty program. Give customers a reason to create an account by offering points that are instantly earned.
4. Keep it simple. Customers aren’t going to want to sign up for a loyalty program if they can’t figure out how it works. In order to make your program effective, you need to choose a straightforward program that requires very little explaining.
5. Get creative with Rewards. Customize your loyalty program in a way that works best for you. Choose $ off or something a little different, like a free necklace, gift wrapping or other gift with purchase. With a loyalty program like Square you can decide the number of punches until reward, minimum spend amount to earn a punch, or even the type of reward.
6. Go social. Adding a social component like sweepstakes or contests is a fantastic way to build engagement and attract new visitors to your website. Plus consumers maintain a huge influence over the behaviors of their friends online. Businesses that embrace this fact can take advantage of word of mouth marketing by asking their customers to tweet about their loyalty programs or post about their experiences on Facebook.
7. Use data to build customer profiles. Loyalty programs that integrate with your point of sale systems make it possible for you to build highly targeted marketing profiles for individual customers. This allows you to create emails that speak directly to your customers and offer specials customized just for them.
In short, a loyalty program requires very little time, effort, and money to get it up and running but can have a big return!